Friday, November 02, 2007

New icon for Wetland Park

November 02, 2007


New icon for Wetland Park

HAVING recently announced its new name, iSimangaliso Wetland Park has now revealed its new icon to be used in signage, branding, marketing and communications.
'Several factors influenced its design,' said iSimangaliso Wetland Park Authority CEO - Andrew Zaloumis.
'World Heritage values including geographical uniqueness, spiritual values and sense of place; the perfect balance and proportions within nature; the role people and cultures have played - and continue to play - and the interaction of people with nature.
'The identity that will take the iSimangaliso Wetland Park into the future is made up of four key elements:
* Water (blue), evoking a distinctive, globally valued, landscape of clear seas, lakes, pans, rivers and estuaries.
* Nature (green) represented by a mathematical or geometric pattern that is inherent in natural design including 60 million year-old fossil ammonites, unfurling fern frond, and the way a chameleons' tail curls.
* Sun (yellow) which points to the fact that life is ultimately dependent on energy from the sun, which is captured by green plants which are the basis of the food chain for all life on earth.
* People (red) symbolized by a vibrant and directional arrow.
'People are an integral part of the landscape and future of the iSimangaliso Wetland Park The triangle formed by the red sides and yellow bow represents a dynamic, forward-moving organisation.
'The diamond shape of the logo is a pattern reflecting great structural strength, symbolising power strength, brilliance and unparalleled beauty.
' It also echoes the diamond shape in World Heritage icon,' said Zaloumis.
Use of the new name, other than as a geographic description in a sentence, is regulated by the iSimangaliso Wetland Authority.
Permission to use the name, logo and brand in any other context has to be obtained beforehand in writing from the Authority.



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